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Jose Alberto Mateus Samucuta; Yaquelin Alvero Saavedra e Aldo Jesùs Scrich Vàzquez.
Multiplex situations that people face daily with the attention quality theme to the customers or to the products, beyond in lots of scientific materials boards the quality in the assistance to customer, being in this an indicative of great importance for of the companies and organizations. OBJETIVE: Analyze quality administration behavior in the assistance to customer in Menongue’s Municipal district. Province of the Cubango, Republic of Angola. METODOLOGY: For the Work development, it was applied research near SHOPRITE’s Customers, opting the quantitative approach, through a questionnaire for cited Supermarket customers, being distributed the forms to 110 (one hundred and ten) customers actives. FINAL CONSIDERATIONS: In the present work continuation, it can deduce that, a company to if keep in the exigency’s high levels current market and of competitiveness, she should improve substantially her attendants’ training. This will allow to what the company can fidelizar the mass clientele and keep for a long time in the market. Because, the customer satisfaction is translated in the measure in which her pretenções are satisfied, so much in the products acquisition as in the services installment. This way, the customers satisfaction level inquired of the Supermarket Shoprite, can conclude that it is satisfactory and suggest aspects that aim increase its satisfaction, as being: The assistance improvement, the variety and the products innovation, celerity and courteous in the assistance, etc.
Keywords: Satisfaction, cliente, Atendimento ao Cliente, Supermarket.
