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Jose Alberto Mateus Samucuta; Yaquelin Alvero Saavedra e Aldo Jesus Scrich Vàzquez.
Satisfaction is the feeling of satisfaction or displeasure fruit of what can compare between what can be expected or perceived a product or service in relation to actual expectations of consumers or users. OBJETIVE: Identify the importance of customer satisfaction Trade Surface Shoprite, located in the Municipality of Menongue, Cubango Province, Republic of Angola. METODOLOGY: Work for the development of a survey (interview) was conducted among customers of Shoprite, opting quantitative approach, using a questionnaire to clients cited Supermarket, distributed the forms to 110 (one hundred and ten) active customers. CONSIDERATION FINALY: We conclude that in all variables, a good level of satisfaction was found, while the percentage of dissatisfied customers is much diminished, suggesting outset that the Shoprite shopping area has, through its way of working, able to fulfill the will of its customers. However, one should take the results of this study to take appropriate action and that may allow the reduction of dissatisfied customers thereby, contributing to the convenience of the organization and its clientele mass.
Keywords: Satisfaction, Customer Service, Supermercado Shoprite
